Executive summary

First step, most important to have a framework but it will change as the rest develops. This idea of business started as an opportunity to stay in England doing something useful with my photography degree but it has deeply reminded me the concern I have for the role in society. Since photography became a means to capture special moments, families have used this tool to capture and immortalize important events in their lives.

From the beginning of portrait photography, families have been characterized by wanting to preserve a good image, to be seen in the best way. Along with them, there has also been a great interest in creating stories that allow them to capture important events and feelings for themselves and to connect with others, which is why I believe, quality and good production are key concepts to maintain and develop on my photographic business.