Market Research - Unique selling point and Emotional Selling point

If you think the rest is very difficult then is very hard to put in on paper and separate unique and emotional selling point.

I believe there are some basic ideas we agree as a team and will develop fully, checking on writing to be done on point to express our USP starts from accompanying carefully our customers so we accomplish their request while making sure all runs smoothly and there is not waste of time for both sides; but also they go feeling we are a loyal company who gives them special treatment every time we work with them.

Now, this is my field, the ESP comes from believing our photographs will be the most beautiful record of their memories, that they can ask directly what they expect and we bring to them the best of our creative experience. It's all about that special moment and how our work shows the beauty of each individual.